Online marketing competition has increased drastically over the course of the past few years and 2016 will have it increase even more. AZENCE is ready and willing to help your business reach it’s competency! Here are the Top 7 online trends that will dominate this year.
1. Video Ads will DOMINATE – Video ads are always superb. AZENCE can create cartoon animations, whiteboard doodle and kinetic typography for your business! Did you know? Videos increase people’s understanding of our product or service by 74%.
2. APP usage will EXPLODE – Nowadays, everyone’s into mobile, simply because apps can do everything that websites can, except in more intuitive, convenient, accessible ways. AZENCE can help you create your own Android and iOS applications and reach your audience via mobile!
3. Mobile will Dominate over Desktops – Last year was a big year for mobile—not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. Did you know? AZENCE’s websites are ALL mobile-friendly and/or responsive.
4. A New Kind of Optimization will Emerge with Voice Recognition – Search engine optimization (SEO) and Pay-Per-Click (PPC) are popular strategies for getting your site seen by thousands of previously unknown audience. Whether it be SEO, Google Adwords, Social Media Optimization or App Store Optimization, AZENCE can help you strategize your business’s goals and prep for the ultimate Optimization – Mobile Optimization with Voice.
5. Virtual & Augmented Reality will Play a More Important Role – It’s already happening. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging. Same with AR functionality in apps! Ask us for some of the sample AR apps we’ve created!
6. Wearable Technology and the Internet of Things (IoT) will Change the Game – While not quite to the level of virtual reality, wearable “smart” devices should start gaining more traction into 2016. AZENCE can build you an app for Apple Watch!
7. Advertising will be More Pricey! – As the basic laws of economics suggest, an increase in demand is often accompanied by an increase in price, so all those new online marketing competitors will drive up the costs for online advertising. AZENCE has tools to help with managing your PPC campaigns, SEO, and social media automation! We’re also Hootsuite Certified!