Tech Blog: Tips, Tools, Inspiration & Some Research

Google Broad Core Update 2023
Blog

How To Recover From Google Broad Core Update 2023

Another Google Broad Core Update in 2023? If you’ve ever paid attention to how well your keywords perform on Google Search, you’ll understand what a hair raising experience it is when you learn of another Google Broad Core Update, the second one released this year. In August 22, 2023, Google rolled out a new broad core algorithm update. This update, like its predecessors, has raised a lot of blood pressures within the SEO community and have webmasters holding their breadth. In this article, we’ll demystify the update and provide actionable insights on how to recover from it if your site has been affected. What Is a Google Broad Core Update? A broad core update is a significant change to Google’s search algorithms. These updates are released several times a year and aim to improve the relevance and quality of search results. They’re not about penalizing sites but about rewarding those

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Google Broad Core Algorithm Update 2023
Resources

Key Takeaways: Google Broad Core Algorithm Update 2023

It’s been 2 weeks since the August 22, 2023 Google Broad Core Algorithm Update! We’re here to summarize key takeaways from what’s been happening in the SEO space this year. 2 Google Broad Core Algorithm updates in 2023? That’s certainly significant. 2023 has been a huge year of shake ups for businesses. Not just in terms of climate change impacting businesses, they got to pay attention to their SEO, their online reviews and manage negative press. Just in the SEO climate alone, Google has made 2 broad core algorithm updates that have reported shakeups or high volatility in certain areas (we suspect more in the black hat SEO sector but the jury is still out). However, not to worry, if you’re implementing more white hat SEO tactics and closely following what Google is looking for in terms of providing a quality content with real user experience anecdotes on your website(s),

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G Suite Google Workspace Gmail
Email Marketing

Gmail for Business: Using Gmail G Suite in Google Workspace

Gmail for Business, Google Workspace, is the most fundamental tool in business communication. Formerly known as G Suite, Google has now rebranded it as Gmail for Business in Google Workspace (Google Apps). There are many email providers for business communication. One of the reasons that Google is a powerhouse in this area is that they’ve stayed hungry and innovative. Google continually updates and enhances G Suite feature set, which is great news for the businesses that rely on it to garner more email opens to their prospects’ inbox. Gmail for Business: Why Google Workspace is a necessity for Email Marketing? Email has been called the “holy grail” of marketing outreach tactics, since it’s quick, easy, affordable, and when done right, simply the most effective form of business acquisition. Given it’s low cost, one would argue it also lends the best ROI compared to all other means of acquiring business. According

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