“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”

– Leland Dieno

At AZENCE, there’s a method to our madness. It’s hard to build on top of a foundation if you’re not built on solid ground. Our initial discovery with you is to determine if your website is working for you.

If not, a re-design focussed around UX (user experience) will need to be in place.

Here’s a few factors of what we’ll consider an adequate website. If your site checks ALL of these boxes, then congratulations, you can now focus on Stage 2 or even Stage 3! If you do not know which stage you’re at, take our Biz Quiz.

I’ll leave you with some fun tidbits of information that may blow your mind:

• 59% of people prefer browsing ‘beautiful and well-designed’ sites than basic ones. (Source: Adobe)
• First impressions of websites are 94% related to design (Source: Research Gate)
• It takes 2 months on average to design a website with basic features but only 0.05 seconds for users to create an opinion about your website (Source: GoodFirms, Behavior and Information Technology)
• Low conversion rate is the top reason people redesign websites (Source: GoodFirms)
• 7 out of 10 small business websites don’t include a call to action (Source: Small Business Trends)

Factors that determine if your site is working adequately: