The Case for Google Ads
Case studies from our clients using Google Adwords & Youtube Video Ads
Our agency has witnessed clients achieve high ROI on their Google AdWords campaigns.
Not only does the Adwords campaigns increase our clients’ sales and conversions by driving targeted traffic to your website, here are further reasons why Adwords is so effective:
Highly targeted ads: With Google AdWords, you can create highly targeted ads that reach specific audiences based on their location, interests, and even search history. This means that your ads will be seen by people who are actively searching for products or services like yours, making it more likely that you will convert prospects into customers.
Cost-effective: With Google AdWords Pay-Per-Click (PPC) Campaigns, you only pay when someone clicks on your ad. This means that you are only paying for the traffic that is actually coming to your website, making it a cost-effective way to drive targeted traffic to your site. Impressions are a bonus!
- Measurable results: Google AdWords provides detailed analytics that allow you to track the performance of your ads in real-time. You can see how many people are clicking on your ads, how much you are paying per click, and what your conversion rates are. This means that you can quickly identify which ads are working and which ones are not, and make changes accordingly to optimize your campaigns for maximum results.
- Boosts brand awareness: In addition to driving traffic to your website, Google AdWords can also help to increase brand awareness. Even if someone doesn’t click on your ad, they will still see your brand name and message, which can help to build familiarity and trust with your target audience.
- Competitive advantage: Investing in Google AdWords can give you a competitive advantage over your competition. By targeting specific keywords and audiences, you can ensure that your ads are seen by the right people at the right time, helping you to stand out from the competition and drive more sales and conversions.
Investing in Google AdWords can be an extremely effective way to drive targeted traffic to your website, increase sales and conversions, boost brand awareness, and gain a competitive advantage in your industry.
At AZENCE, we recommend incorporating Google AdWords into our clients’ advertising strategy, as this is another effective sales pipeline-building avenue for some of our clients
Case Study 1: Denim Retail
An international retail store brand that sells everything denim had already been running one Performance Max and one Search Campaign. To increase their sales, they created another Performance Max Campaign and ran sales for the month of April.
The results were impressive as they managed to increase their sales by 191% from the previous month. The retail store had a total of 237 online transactions and generated $15,673.88 in sales from paid Google ads. The ad spend for the Search Campaign was $10, Performance Campaign 1 was $20, and Performance Campaign 2 was $25.
In a nutshell
The retail store’s decision to add another Performance Max Campaign to their existing campaigns proved to be effective in increasing their sales. The sales generated from paid ads amounted to $15,673.88, which is a significant return on investment considering their total ad spend was only $55. The retail store’s online transactions also increased, which is an indication that their Google Ads campaigns were able to drive significantly more traffic and ultimately more sales to their website.
Case Study 2: Specialty Lingerie
A specialty lingerie e-commerce store had been running one Performance Max Campaign and ran sales for the month of April. The shop had a total of 207 transactions and generated $19,856.65 in sales from paid ads. The ad spend for the Performance Max Campaign was $10.
The specialty lingerie shop’s Performance Max Campaign was able to generate a considerable amount of sales from paid ads. With an ad spend of only $10, they were able to generate a total of $19,856.65 in sales.
The results show that Google Ads can be such an effective advertising platform for specialty stores that serve a niche clientele.
Case Study 3: City Apartment Maintenance
A city apartment maintenance service provider aimed to increase their goal completions, which they were able to achieve by 23% from the previous month. The specialist had a total of 37 goal completions, and 23 of those were completed via ads. The ad spend for the Search Campaign was $10/day, and the Youtube Video Ads were $10/day, with a view rate of 52.83%.
The use of Google Ads campaigns was able to contribute to increase in goal completions. The use of Youtube Video Ads was particularly effective as it generated a high view rate of 52.83%. With a relatively low ad spend of $10/day for both the Search Campaign and Youtube Video Ads, the specialist was able to generate 23 goal completions via ads. It is clear that Google Ads campaigns can be an effective advertising tool for businesses in the professional services arena.